The Founder’s Manifesto
Growth with Speed.
Leadership with Soul.
“We co-founded CRO2go because the fractional CRO model is the fastest path to revenue growth — especially now, when speed matters more than ever.
CEOs and founders don’t need another full-time hire adding overhead. They need seasoned GTM experts who bring startup agility and 20+ years of execution muscle—people who can deliver immediate impact without the ramp-up time.
In the US and UK, this is already best practice. Our mission is to bring that proven model to Continental Europe, where companies are still stuck choosing between expensive full-time hires or consultants.
We embed ourselves to provide clarity in the chaos — bringing the discipline of global Corporates to the fast-moving world of scaleups. Not playbooks. Momentum.”
— Melanie Lennert & Melanie Tschugmall
Vision & Mission
Our Vision
To redefine growth leadership—creating a world where commercial success and human depth go hand in hand, and where companies scale with soul, not just speed.
Our Mission
To provide CEO’s and boards with the strategic firepower and fractional leadership needed to bridge the gap between “startup chaos” and “enterprise excellence.”
The Team
Co-Founder
Melanie Lennert
Melanie Lennert is a revenue and go-to-market leader with more than 20 years of experience driving commercial transformation in Banking and FinTech. At JP Morgan, she led asset servicing client excellence across multiple regions and shaped global strategic initiatives that modernised the bank’s operating model. She later spearheaded the DACH market entry for a US FinTech, building its commercial presence and scaling growth in a highly competitive landscape.
Today, as Founder of CRO2go, a boutique fractional leadership firm, Melanie helps financial institutions and FinTechs accelerate revenue, sharpen their go-to-market strategy, and turn complexity into commercial momentum. Her work bridges enterprise discipline with startup agility, making her a sought-after advisor for organisations navigating growth, transformation, and international expansion.
She draws fresh ideas and inspiration from her travels — and occasionally from adventures with her Bengal cats.
The Edge
Accelerating revenue and turning complexity into commercial momentum.
The Spark
Inspired by global travels and her adventurous Bengal cats.
Co-Founder
Melanie Tschugmall
Melanie Tschugmall is a commercial and go-to-market leader with extensive experience across global corporates and high-growth environments. She has built her expertise across the full revenue lifecycle — from Marketing, Presales over sales, partnerships management to customer success. Her aim is to consistently combining strategic thinking with hands-on execution. Across organisations such as KPMG, Zühlke, SAP,
and scaling environments in the Nordics, Melanie has repeatedly built and scaled new business units, commercial functions, and go-to-market initiatives from scratch.
Today, as Co-Founder of CRO2go, a boutique fractional leadership and GTM execution firm, Melanie helps shape and scale the next generation of revenue operating models. Her work focuses on helping B2B Services Companies such as Engineering, Consulting and IT firms as well as B2B SaaS to treat GTM not as a function, but as the CEO execution system of a company — connecting strategy, people, process, and revenue into one scalable system.
She is known for her energy, resilience, and strategic foresight, paired with a strong bias for execution. Her leadership style blends tough love with empathy, and she thrives in environments that require pace and ownership.
The Edge
Building and scaling revenue systems with clarity, execution power, and strategic foresight.
The Spark
Creating impact through her NGO, empowering female business communities, writing and publishing books, and continuously exploring the world.
Senior Advisor
Jürgen Pronebner
Jürgen is a heavyweight in strategy and technology consulting with over 25 years of experience. As a long-standing partner at the Zühlke Technology Group, he held various executive positions across EMEA, driving market development and revenue growth with a specialized focus on Medical Technology (MedTech) and Mechanical Engineering.
His expertise extends deep into the Venture Capital and Private Equity sectors, solidified by his role on the advisory board of Zühlke Ventures. An entrepreneur at heart, Jürgen founded two IT companies early in his career and spent the late 90s in the US, spearheading the market entry for high-tech solutions in the telecommunications and aviation industries. At CRO2go, he bridges the gap between high-level corporate governance and entrepreneurial agility, ensuring sustainable growth and technological excellence.
The Edge
High-level networking, strategic business development, and C-suite mentorship.
The Spark
A passionate advocate for “meaningful growth” that outlasts market cycles.
Senior Advisor / Head - UAE & GCC
Arshad Choudhary
Arshad, is a seasoned leader in Banking Operations, PMO, Corporate Services, Financial Transformation, People Management, Trade Finance Resilience, Governance Risk & compliance, People Management and Corporate Real Estate Services with a distinguished career spanning more than two decades across the UAE, the wider Middle East, and Africa. He has led large‑scale transformation programs, regulatory change initiatives, and governance frameworks that align business objectives with compliance standards and operational resilience.
Recognized for his driving efficiency, cost optimization, and risk‑aware cultures in complex, high‑stakes environments, Arshad, brings deep expertise in cross‑border operations, stakeholder engagement, and strategic partnerships with regulators and law enforcement agencies. His leadership is grounded in innovation, integrity, team spirit and a commitment to sustainable performance across the global banking sector.
Arshad has completed extensive professional trainings in leadership, banking regulations, and risk and compliance. His expertise spans UAE banking laws, wealth management, KYC, AML, and financial crime, supported by a strong foundation in ethics and governance. He also attended the IMF–World Bank Summit in Washington, USA.
The Edge
The Spark
Senior Advisor
Eva Schönleitner
Eva is a Senior Executive business leader in the B2B SAAS software and operational technology segments. Her expertise lies in scaling companies internationally utilizing leading technologies including AI. Her hands-on experience in North America and Europe allows her to provide a unique view on cultural differences and how to succeed in both markets.
Eva collaborates with VC and growth equity firms to advise hardware, software, and industrial companies on growth strategies and serves on boards as non-executive director. Her core expertise lies in Go-to-market strategy and execution from sales, partnerships, customer success and operations, , marketing to product strategies.
Eva’s long-term career as Senior Executive includes CEO and President of Crate.io, Global Vice President Partnerships at Smartsheet and ABB, Vice President of Product Strategy and Product Marketing at Sage Software in North America and an 11-year tenure at Microsoft in in sales, channel, and product groups in the US and Europe.
The Edge
Making strategic plans real and lasting for the long-term.
The Spark
Fostering the growth of new successful leaders.
Senior Advisor
Yvonne Gaissmaier
Yvonne works with executive teams when strategy isn’t translating into results, helping them diagnose what’s broken and fix it, whether the issue is focus, top-team or cross-functional alignment, capability, or the operating model itself. She brings 20+ years of commercial and operational leadership experience across MedTech, packaging, and industrials, built on a foundation in strategy consulting from Kearney. She’s held executive roles at Sonova and Amcor, building, improving, and scaling commercial engines from the inside.
As Senior Advisor, Yvonne brings an outside-in perspective across scale-ups, mid-market, and large companies to CRO2go, helping us navigate growth and sharpen strategic priorities.
The Edge
Knows what world-class execution looks like across industries and continents. Finds what’s actually broken and builds the system to fix it.
The Spark
Explores the world and ideas with equal curiosity. Both fuel her ability to see what others miss.
Head of Nordic Growth
Ida Kurvinen
Ida is CRO2go’s trusted collaboration and thoughtleadership partner for the Nordic market — handpicked for her rare ability to cover the full spectrum of what founders and CEOs actually need: from strategy, operational structure and execution. As founder of N Star Advisory and a seasoned Fractional COO, she embeds herself into the business and takes ownership of the things that keep founders up at night — so they can focus on leading with clarity and confidence.
With deep roots in production and marketing leadership at brands like & Other Stories and Oriflame, and experience as an angel investor at RadCap Ventures, Ida brings both the strategic perspective and the hands-on drive to turn ambition into sustainable growth. She combines thought leadership with end-to-end execution — bridging operations and revenue in a way that makes scaling feel less like chaos and more like momentum.
The Edge
End-to-end ownership across strategy and operations— the full stack a founder needs to scale with confidence and sleep at night.
The Spark
Driven by the belief that sustainable growth is built on clarity, structure, and a partner who is truly in it with you. Excellence combined with Empathy.
Marketing & Communications
Isabelle Tschugmall
Isabelle bridges the gap between Swiss Bank precision and creative flair. With a proven track record at ZKB, Derivative Partners, and Lundbeck, she specializes as a marketing strategist for startups and corporations, building brands that „stick out rather than fit in.“ At CRO2go, she ensures that every GTM strategy is measurable, process-driven, and high-impact.
Her professional ecosystem is built on strategic storytelling: Through her platform isainthemiddle, she consults on the intersection of digital strategy and brand identity. As a Safari Guide and author of the book Einfach Safari, she translates the resilience of the African wild into actionable leadership insights for the corporate boardroom. This “adventurous” out-of-the-box thinking ensures that the marketing architectures at CRO2go don’t just fit in — they lead the market.
The Edge
Digital strategy, storytelling, and “adventurous” out-of-the-box thinking.
The Spark
A Safari Guide in Botswana who brings the resilience of the wild to the corporate boardroom.
Senior Designer & Communications
Galimshan Hismatov
Galimshan is a communications designer and, among other position, Creative Director at Madison Management International. Whether he is driving project planning for global icons such as Bad Bunny (Euro Tour 2020), developing effective communication solutions for industry giants such as MAN, Carl Zeiss, MCH Group AG and ThyssenKrupp, or working as a senior graphic designer for over 50 medical practices and clinics, he translates complex requirements into precise visual experiences.
He not only applies his deep understanding of strategic brand management, but also passes it on. As a lecturer at internationally renowned universities and academies (DACH), he shares his knowledge with the next generation of creatives and marketers. As a member of the examination board of the Chamber of Industry and Commerce (IHK) for Swabia and Bavaria (Germany), he examines young professionals in the design and media professions. Galimshan combines strategic discipline with a highly professional and results-oriented approach.
The Edge
Grab attention with visual WOWs, transfer messages in a smart way.
The Spark
Knowledge evolves fast and is a constantly process. I share new best practise, tools & insights, opportunities and experiences with clients to achieve long-term success.
Ways to partner for growth
Choose the level of support that fits your current stage.
The Roadblock Audit
Uncover exactly what’s holding you back.
Get an outside, expert perspective on your commercial engine. We pinpoint friction points and deliver a 3-step rescue plan to regain traction immediately.
- The Commitment: One call, one questionnaire, one 90-minute workshop.
- Your Result: A clear “Stop/Start/Fix” roadmap and a free GTM Masterclass for your team.
The Revenue Engine Build
Turn “random acts of sales” into a predictable system.
Stop relying on luck. Over 90 days, we work alongside your team to build the tools, playbooks, and processes needed to scale.
- The Commitment: A focused, 3-month partnership to implement the GTMRev Framework.
- Your Result: A synchronized team and a repeatable way to find, close, and keep customers.
The On-Call Revenue Leader
Senior leadership on-demand, without the overhead.
Get an embedded fractional Chief Revenue Officer (CRO) or Marketing Lead to take the weight off your shoulders. We manage the teams, sharpen strategy, and prepare your business for its next chapter—be it international expansion or a funding round.
- The Commitment: Part-time, high-impact executive leadership (1-2 days/week).
- Your Result: Professional executive oversight at a fraction of the cost of a full-time hire.
Why partner with CRO2go?
You need executive-level leadership, but a $250k full-time hire isn’t the right move yet.
Momentum with Soul
We prioritize pace without burnout. We ensure your team is ready for the growth we build.
Zero Ego, Real Talk
You get honest, “in the trenches” advice—not a 100-page slide deck you’ll never open.
The Global Edge
Your strategy is backed by 20+ years of experience at J.P. Morgan, SAP, UBS, Standard Chartered Bank, Barclays Bank, Citibank, Emirates NBD, Middle East Bank and Zühlke, combined with the agility of the startup world.
In case on space limitation, you can remove both or one name Emirates NBD, Middle East Bank
The CRO2go Compass
Ready to Change the Way You Grow?
- Authenticity: Zero ego. Real talk. Solutions grounded in reality.
- Wisdom: Counsel rooted in the "pattern recognition" of 20+ years in the trenches.
- Balance: We design for pace without burnout — ambition paired with reflection.
- Community: No founder should scale alone. We provide a trusted, execution-ready ecosystem.
Stop scaling in the dark. Let’s build a GTM strategy that wins.