CRO2go Weekly Insights

CRO2Go Market Briefs

AI IS MAKING THE VP OF SALES HIRE MORE DANGEROUS. HERE’S WHY.
Every week we drop one sharp, distilled insight — from the articles we’re reading, the market signals we’re seeing, and the real talks we’re having with customers and partners.

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Beyond the Playbook – Client References

The title exists in most org charts. The role is misunderstood in almost all of them. A Chief Revenue Officer is not a glorified head of sales. It is not a CMO with a bigger budget. And it is certainly not a coordination layer between two departments that can’t agree on what a qualified lead is.

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