Privacy Policy

Last updated: 5.1.2026

This Privacy Policy explains how CRO2GO (operated by MJ Equity Group AG, “we”, “us”, or “our”) collects, uses, and protects personal data when you visit our website www.cro2go.ch

We take data protection seriously and process personal data in accordance with:

• The Swiss Federal Act on Data Protection (FADP), and

• The EU General Data Protection Regulation (GDPR), where applicable.

 

1. Controller

MJ Equity Group AG
Matschils 4b
9495 Liechtenstein
Email: melanie.j.lennert@cro2go.ch

MJ Equity Group AG is the controller responsible for the processing of personal data under this Privacy Policy.

 

2. Personal Data We Process

We process personal data only to the extent necessary to operate our website and services.

2.1 Data You Provide Voluntarily

When you contact us or use forms on the website, we may collect:

• First and last name

• Email address

• Company name

• Message content

• Any other information you choose to provide

Purpose: Responding to inquiries, business communication
Legal basis: Consent (Art. 6(1)(a) GDPR), pre-contractual measures (Art. 6(1)(b) GDPR)

2.2 Automatically Collected Data (Server Logs)

When you visit our website, the following technical data may be collected automatically:

• IP address

• Date and time of access

• Browser type and version

• Operating system

• Referrer URL

• Accessed pages

Purpose: Website security, stability, and error analysis
Legal basis: Legitimate interest (Art. 6(1)(f) GDPR)

 

3. Cookies and Similar Technologies

We use cookies and similar technologies to ensure proper website functionality and to analyze website usage.

3.1 Types of Cookies

• Necessary cookies – required for basic website functionality

• Functional cookies – enhance usability

• Analytics cookies – analyze website usage

• Marketing cookies – support advertising and retargeting

Analytics and marketing cookies are only set after you give explicit consent via our cookie banner.

You can change or withdraw your consent at any time through the cookie settings.

 

4. Analytics & Tracking Tools

4.1 Google Analytics

We use Google Analytics with IP anonymization enabled.

Data processed:

• Anonymized IP address

• Device and browser information

• Usage behavior

Data transfer: Data may be transferred to servers outside Switzerland/EU
Safeguards: EU–US Data Privacy Framework and/or Standard Contractual Clauses
Legal basis: Consent (Art. 6(1)(a) GDPR)

Opt-out: You may install the Google Analytics opt-out browser add-on.

4.2 LinkedIn Insight Tag

We use LinkedIn Insight Tag for conversion tracking and retargeting.

Data processed:

• IP address

• Device identifiers

• Page interactions

Data transfer: May involve third-country transfers
Safeguards: EU–US Data Privacy Framework and/or Standard Contractual Clauses
Legal basis: Consent (Art. 6(1)(a) GDPR)

 

5. Data Retention

We store personal data only as long as necessary for the stated purposes:

Data may be retained longer if required by legal obligations.

 

6. Legal Bases for Processing

We process personal data based on the following legal grounds:

• Consent (Art. 6(1)(a) GDPR)

• Contract performance or pre-contractual steps (Art. 6(1)(b) GDPR)

• Legal obligations (Art. 6(1)(c) GDPR)

• Legitimate interests (Art. 6(1)(f) GDPR), particularly:

  • Ensuring website security

  • Improving website performance

  • Preventing misuse and fraud

Our legitimate interests do not override your fundamental rights and freedoms.

 

7. Data Sharing

We do not sell personal data.

Personal data may be shared with:

• IT and hosting providers

• Analytics and marketing service providers

• Authorities, if legally required

All processors are contractually bound to comply with data protection laws.

 

8. International Data Transfers

Where personal data is transferred outside Switzerland or the EU/EEA, we ensure appropriate safeguards, including:

• Adequacy decisions

• Standard Contractual Clauses

• EU–US Data Privacy Framework (where applicable)

You may request a copy of these safeguards by contacting us.

 

9. Your Rights

You have the right to:

• Access your personal data

• Rectify inaccurate data

• Request deletion of your data

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time

• Lodge a complaint with a supervisory authority

How to Exercise Your Rights

Send your request to: melanie.j.lennert@cro2go.ch

Requests are processed free of charge and within 30 days, unless legally extended.

 

10. Data Security

We apply appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, or misuse.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The current version is always available on our website.

 

12. Contact

If you have questions about this Privacy Policy or data protection, contact us at:
melanie.j.lennert@cro2go.ch