Painkiller or Vitamin C? Melanie Tschugmall Joins Simply Briefed to Ask Why Europe Keeps Reinventing the Wheel
CRO2go co-founder on AI, borrowed playbooks, and the “not invented here” problem
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?
Over 31 minutes, Melanie unpacks the “painkiller vs. vitamin C” test for separating ideas people need from ideas people merely like, and names the real cost of “not invented here” syndrome — the instinct to distrust anything not built in-house, even when it works. The conversation looks at what European companies can borrow from Silicon Valley’s proven systems without losing what makes local markets different, and why speed to commercial traction, not speed to idea, is the metric that actually matters.
Worth a listen if you're asking:
Stop Guessing. Start Scaling.
If “not invented here” is slowing your go-to-market down, that’s exactly the kind of blind spot a fractional CRO is built to catch.
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AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?
The TAM Illusion Destroying Your GTM Strategy: Sangram Vajre and Melanie Tschugmall on Why Your Addressable-Market Slide Is Lying to You
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?
Painkiller or Vitamin C? Melanie Tschugmall Joins Simply Briefed to Ask Why Europe Keeps Reinventing the Wheel
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?