Nordic Tech Week Stockholm SWE
- September 18 & 19, 2025
- Kungsträdgarden, Stockholm (Sweden)
- Official Website Nordic Tech Week
- Connect with CRO2go on LinkedIn

Our Speaker Melanie J. Lennert
Co-Founder CRO2go
GTM
Investments
Growth

Go-to-Market Is a CEO Job: Melanie Tschugmall on Why Growth Doesn’t Live in Marketing
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?

The TAM Illusion Destroying Your GTM Strategy: Sangram Vajre and Melanie Tschugmall on Why Your Addressable-Market Slide Is Lying to You
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?

Painkiller or Vitamin C? Melanie Tschugmall Joins Simply Briefed to Ask Why Europe Keeps Reinventing the Wheel
AI has made it easier than ever to generate ideas. It hasn’t made those ideas easier to sell. On Episode 39 of Simply Briefed, host Kristine sat down with CRO2go co-founder Melanie Tschugmall to ask the question every founder eventually runs into: why do strong products still fail commercially — and why do so many companies insist on solving problems that have already been solved somewhere else?