Beyond the Playbook – Client References
In the fast-paced world of B2B growth, many companies find themselves stuck. They have a solid product and a motivated team, but they hit a plateau where marketing, sales, and customer success aren’t perfectly aligned.
At CRO2go, we don’t just provide consulting; we integrate into your team to bridge the gap between strategy and execution. But don’t just take our word for it—here is how we’ve recently helped our partners turn potential into measurable success.
Market Readyness: A Fast-Track GTM Blueprint for BENELUX Expansion
SITUATION
Cora Technologies wanted to build on their strong DACH success and expand into the BENELUX market. Initial conversations had already taken place and the intent to enter was clear, what was missing was clarity on which segment to target first, with which sales motion, and how to structure and prioritize the market entry.
SERVICE
GTM Light, Fractional Go-to-Market Strategy for Market Entry with CRO2go.
DELIVERABLES
based on GTMRev– Clear segmentation incl. prioritization for BENELUX market entry – Detailed TRM (Total Revenue Model) – Light Sales Playbook with ROI Selling & Stakeholder Mapping – Introduction of MEDDIC as a new qualification framework for the sales team – Board- and operational action plan with clearly prioritized next steps for further cross-border GTM.
IMPACT
In a focused workshop, CRO2go delivered exactly the clarity the team needed — from segmentation to a concrete action plan. Instead of lengthy internal alignment, leadership walked away with a prioritized roadmap for the BENELUX entry.
WOULD RECOMMEND TO
Scale-ups with proven DACH success looking to expand into a new market, who need senior GTM expertise fast to define segment, motion, and next steps — without the overhead of a full-time hire.
Playbook delivered in 5 weeks — from zero to execution-ready
SITUATION
bNovate was preparing the launch of a new Cloud-based product and needed a structured Go-to-Market strategy — covering service optimization, real-time analytics, a unified platform, and faster resolution times. All under significant time pressure.
SERVICE
GTM Light — Fractional Go-to-Market Strategy with CRO2go.
DELIVERABLES
– Full GTM Assessment
– Sales Playbook for Team Enablement
– Partnership Positioning
– External Messaging Framework
IMPACT
CRO2go delivered a practical, high-impact playbook packed with concrete quick wins. The team could move fast and stay focused — no time wasted on alignment, just execution.
WOULD RECOMMEND TO
Founders and CEOs launching a new product who need senior GTM expertise fast — without the overhead of a full-time hire.
Setting a New Standard for Execution: Nordic Tech Week
SITUATION
Nordic Tech Week needed C-level revenue leadership for its very first event in 2025 — covering partner strategy and full revenue scope. The mandate was long-term, but the clock was already ticking.
SERVICE
Fractional CRO on Retainer — fully embedded in the Leadership Team, acting as CRO with ownership of partner strategy and full revenue scope.
IMPACT
CRO2go was onboarded within days and immediately identified where to focus for rapid, measurable impact. Simultaneously they laid the strategic foundation for 2026. Being fully embedded during the first-ever Nordic Tech Week in 2025 set a new benchmark for collaborative excellence and speed in execution.
WOULD RECOMMEND TO
Founders who need an experienced CRO in the room — not just advising from the outside, but taking real ownership and driving revenue from day one.
Fast clarity to shin within the first 90 days
SITUATION
I had just stepped into a new Head of Revenue role with broad responsibilities across strategy, execution, and stakeholder alignment. The expectations were high from day one, and it was clear that the first weeks would define my trajectory in the role
SERVICE
Executive Revenue Onboarding & Sparring Partnership with CRO2go — focused on leadership gap analysis, role clarity, structured onboarding planning, stakeholder mapping, and developing end-to-end revenue system thinking across the organization.
IMPACT
Through structured sparring, I quickly gained clarity on my strengths, development areas, and the most critical priorities in the new role. This allowed me to avoid distraction, focus on what truly matters, and create early traction in the organization. At the same time, it helped me build a strong foundation for scalable and sustainable revenue leadership. The combination of strategic perspective and direct, honest feedback was particularly valuable.
WOULD RECOMMEND TO
I would recommend CRO2go to anyone stepping into a CRO or Head of Revenue role who is looking for more than onboarding support — a true sparring partner who challenges your thinking, helps you accelerate your impact, and ensures you are set up for success from day one.
Why CRO2go? The GTMRev Framework
These results are the outcome of our GTMRev Framework. We act as your Fractional Chief Revenue Officer (CRO), bringing the expertise of industry leaders (like SAP or JP Morgan) with the agility of a startup.
We help you:
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Lower Customer Acquisition Costs (CAC): By removing silos between departments.
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Increase Win Rates: By ensuring Marketing attracts exactly who Sales can close.
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Shorten Sales Cycles: Through laser-focused positioning and execution.
Ready to Ignite Your Revenue Engine?
Growth isn’t about working harder; it’s about executing smarter. Whether it’s preparing for a major industry event or scaling your daily operations, we are here to ensure your strategy actually hits the market.