Strategic Firepower Meets Human-First Growth
Redefining the Fractional CRO — embedded, human, and built on outcomes. Because clarity, empathy, and heart aren’t soft skills — they’re smart business.
Vision.
Vision.
Mission.
Mission.
Words from the Founder
“I’ve watched too many teams working in silo’s, only to end up in costly chaos. Founders and boardrooms deserve better – insights rooted in real experience, not theory, and strategies that honor the people behind the numbers. That’s why we built CRO2Go: to balance sharp execution with emotional intelligence and bring delight back into the game of growth.”
Melanie Jasmine Lennert-Anliker
Co-Founder CRO2Go
Meet the Fractional CROs
Melanie Lennert is a seasoned revenue leader with 20+ years of experience in Financial Services (Banking & FinTech). After leading multiple regions for asset servicing client excellence at JP Morgan and driving strategic transformation across global banking, she spearheaded the DACH market entry for a US FinTech.
Building on this expertise, Melanie co-founded CRO2go — a boutique fractional leadership firm designed to deliver momentum without the overhead. Coming from global corporate organizations, she knows how to navigate both worlds, blending enterprise rigor with startup agility.
When she is not driving revenue strategies, you will find Melanie walking her Bengal cats or travelling – her source of inspiration and innovation, where her best ideas take shape.
Jürgen Pronebner
Senior Advisor
Jürgen has extensive experience in strategy and technology consulting. For more than 25 years, he was a long-standing partner at Zühlke Technology Group, where he held various executive and management positions in Germany and EMEA with a focus on market development and revenue growth, particularly in the fields of medical technology and mechanical engineering.
Jürgen was also a member of the advisory board of Zühlke Ventures, where he gained solid expertise and built up a strong network in the field of venture capital and private equity. In his early career, Jürgen founded two IT companies specializing in software development and computer technologies. In the late 1990s, he spent several years in the US, where he actively supported the market entry of a European company for object-oriented case tools for the telecommunications and aviation industries.
Our Compass for Every Inflection Point
Authenticity
We show up with zero ego, real talk, and solutins grounded in reality - we are hands-on and plainspoken
Growth
We unlock meaningful, long term, scalable growth by aligning business potential with human readiness
Wisdom
Our counsel is rooted in deep pattern recognition - the lived experience of navigating scale, inflection points, and ambiguity
Balance
We design for pace without burnout, ambition with reflection, and scale with soul - building companies that last and lead
Community
We belive no founder should scale alone. We foster a trusted, execution ready ecosystem that grows with you
Compassion
We lead empathy, ensuring decisions support both commercial success and team wellbeing
Real Results, Grow Real People
I chose to work with CRO2go to strengthen bNovate’s go-to-market strategy for our new Cloud-based product launch. The goal: deliver optimized service, real-time analytics, and a unified platform for faster resolution times.
CRO2go immediately became part of our team. Despite tight timelines, they quickly understood our objectives and delivered a practical, high-impact playbook full of quick wins. Their strategic input and hands-on approach helped us move fast and stay focused.”
Serge Gander
CEO bNovate
